Master Your Clubhead Motion

                     ARNOLD A. FRANKEL PGA, HALF-CENTURY MEMBER

                                  REVOLUTIONARY GOLF INSTRUCTION

                       SIMPLER - SOUNDER - SAFER - SELF-CORRECTING!

               LEARN WHAT ALL GREAT PLAYERS DO BUT CAN'T EXPLAIN

               INDISPUTABLE  LAWS OF PHYSICS PROVE THE PRINCIPLE I TEACH

               IS THE ROOT CAUSE OF GOOD AND GREAT GOLF -- WITHOUT GOLF'S

               AMAZING CLUBHEAD MOTION  SCIENCE DICTATES NO GOLFER CAN  

               PLAY WELL.

               HOW MANY THINGS CAN YOU THINK OF OR DO IN THE SECOND IT

               TAKES TO STRIKE A SHOT?  ONLY THE CLUBHEAD STRIKES THE

               BALL! 

               INDISPUTABLE LAWS OF MOTION PROVE THAT A SPECIFIC CLUBHEAD 

               MOTION (A TRUE SWINGING MOTION) WITH A SPECIFIC FEEL IS THE 

               ROOT CAUSE OF GOOD AMD GREAT GOLF.. THE LESS YOU INTERFERE 

               WITH THE THE MOTION THE BETTER YOU PLAY.

               GOLFERS JERK, PUSH, GUIDE/STEER, LIFT, HAUL, ETC. THE CLUBHEAD 

               CAUSING POOR SHOTS. INSTEAD OF CORRECTING THE CLUBHEAD 

               MOTION EVERYTHING ELSE IS CORRECTED. WELL-MEANT INSTRUCTION 

               NEEDS TO CHANGE!

       .       YOU'LL DISCOVER A SCIENCE-PROVEN PARADIGM SHIFT GUARANTEED 

               TO GIVE YOU MAXIMUM SPEED,  ACCURACY,  CONSISTENCY, RHYTHM,

               TIMING, AND BALANCE WITH LESS PHYSICAL AND MENTAL EFFORT.

               BECAUSE OF THE SIMPLICITY, BUSINESS MODEL, AND A LACK OF 

               UNDERSTANDING THERE IS AN UNWARRANTED FEAR OF CHANGE. 

               MY LIFE'S WORK IS TO MAKE GOOD GOLF EASY -- ONE SWING THOUGHT, 

               ONE FEEL, GUARANTEED BY FUNDAMENTAL LAWS TO WORK FOR ALL 

               SHOTS IN GOLF.  

               TODAY'S WELL-MEANING TEACHERS TEACH THE SAME THING, JUST

               DIFFERENT TWISTS ON MECHANICS. THE LATE GENIUS, AND WORLD 

               GOLF TEACHERS HALL OF FAME MEMBER ERNEST JONES IS THE ONLY

               MEMBER WHO PROVED GOOD GOLF IS EASY. JONES UNDERSTOOD 

               MOTION AND THE ROOT CAUSE OF GOOD AND GREAT GOLF. MY SPECIAL

               CONNECTION TO JONES (IN MY STORY) MAKES ME THE LAST LIVING 

               PURE DISCIPLE OF THE ONE AND ONLY PRINCIPLE JONES TAUGHT. ALL 

               SKILL LEVELS NEED TO LEARN JUST "ONE FEEL" THAT PHYSICS PROVES 

               WORKS FOR ALL SHOTS IN GOLF. HOW TO GET THAT FEEL, PRACTICE IT,  

               AND GET THE FEEL BACK IF YOU LOSE IT IS WHAT I HAVE TAUGHT 

               SUCCESSFULLY FOR MORE THAN A HALF-CENTURY. IN TESTIMONIALS  

               YOU'LL SEE RESULTS WITH ALL SKILL LEVELS. 

            TODAY'S  INSTRUCTION IS TOO HARD, CONFUSING, AND CONTRADICTORY

       THE ICONIC TIGER WOODS SAID, "THIS LEADS TO THAT, THAT TO THIS, 

       THIS TO THAT,..." WHEN TIGER WAS ASKED THE CAUSE OF A GREAT ROUND 

       HE SAID,  "I DON'T KNOW." LINE UP 10 OF THE BEST PLAYERS IN THE WORLD

       AND ASK THEM HOW THEY SWING; YOU"LL GET 10 DIFFERENT ANSWERS.

       FUNDAMENTAL LAWS OF MOTION AND LOGIC PROVE THERE IS ONE COMMON

       DENOMINATOR. FOR MORE THAN A HALF-CENTURY I'VE SEEN MOVING THE 

       CLUBHEAD WITH A SWINGING MOTION WORK FOR ALL STUDENTS.

       ONE STUDENT TOLD ME, "IT'S A GREAT RELIEF TO HAVE JUST ONE SWING   

       THOUGHT AND ONE FEEL THAT WORKS FOR ALL SHOTS." ANOTHER SAID,

       "YOU'VE GOT TO TRUST IT. IT WORKS."

       HISTORY PROVES THERE ARE MANY GOOD AND GREAT PLAYERS WITH

       POOR BODY MOVES AND POSITIONS. LAWS OF MOTION PROVE THERE 

       ARE NO GOOD OR GREAT PLAYERS WITHOUT A SWINGING MOTION - THE 

       PRECISE MOTION OF A CHILD SWINGING ON A SWING. THE LESS YOU 

      INTERFERE WITH THAT CLUBHEAD MOTION THE BETTER YOU PLAY!

         WHY MECHANIC FIXES ARE TEMPORARY AT BEST AND CAUSE THE

                EXPERIMENTING MERRY-GO-ROUND FOR ALL SKILL LEVELS

      THE FORMER US RYDER CUP CAPTAIN PAUL AZINGER SAID, "YOU FIND

      A FIX THAT WORKS YOU EXAGGERATE THE FIX AND NEED A NEW FIX."

      WORLD GOLF HALL OF FAME TEACHER JOHN JACOBS (CONSIDERED THE

      FATHER OF THE MODERN GOLF SWING) REMARKED THAT HIS STUDENTS

      OVERDO OR UNDERDO HIS INSTRUCTION. IT'S IMPOSSIBLE FOR YOU TO

      EXAGGERATE THE SWINGING MOTION -- ALL THAT CHANGES IS THE CLUB

      YOU USE. THIS FACT ENDS THE EXPERMENTING MERRY-GO-ROUND

      MILLIONS ARE ON. WITH WELL-MEANT BODY MOVES AND POSITION FIXES 

      MOST GOLFER NEVER COME CLOSE TO THEIR TRUE POTENTIAL IN THE 

      GAME THEY LOVE. THE ICONIC ERNEST JONES SAID, "ANYTHING YOU CAN 

      EXAGGERATE IS NO GOOD."                    

      YOU CAN MAKE GOOD GOLF MUCH SIMPLER, SOUNDER, SAFER, AND

      SELF-CORRECTING THAN ANY OF TODAY'S INSTRUCTION. ONE WELL-

      MEANING TEACHER OR GREAT PLAYER SAY'S ONE THING, ANOTHER

      SOMETHING ELSE. GOLF FIXES ONLINE AND ON TV ARE ENDLESS. THE

      TEACHING LEGEND ERNEST JONES SAID, "THERE ARE NO GOLF TIPS,

      THERE ARE FUNDAMENTAL LAWS THAT GOVERN THE MOTION OF THE

      CLUB." -- AND THOSE LAWS ARE PRESENT ONLY WHEN YOU SWING THE

      CLUBHEAD. GOLF'S AMAZING CLUBHEAD MOTION ALWAYS WORKS!

                                          KEEP IT SIMPLE GOLF WORKS

      HOW MANY THINGS CAN YOU THINK OF OR DO IN THE SECOND IT

      TAKES TO STRIKE A SHOT? NOW, YOU'LL HAVE ONE SWING THOUGHT,

      ONE FEEL, GUARANTEED BY INDISPUTABLE LAWS OF MOTION TO WORK

      FOR ALL SHOTS. YOU'LL SCORE LOWER, PLAY AND PRACTICE BETTER,

      AND ENJOY GOLF MORE. GOLFERS NEVER COME CLOSE TO THEIR TRUE

      POTENTIAL WITH BODY MOVES, POSITIONS, AND COMPUTER FIXES.  

          THE MOST SUCCESSFUL TRAINING PROGRAM IN THE HISTORY OF

          GOLF -- THE ONLY PROGRAM GUARANTEED BY FUNDAMENTAL LAWS

          OF MOTION TO WORK

      FOR MORE THAN A HALF-CENTURY I'VE HAD GREAT SUCCESS TEACHING

      ONE PRINCIPLE IN IT'S PURE FORM. SOME RESULTS ARE IN DOCUMENTED

      TESTIMONIALS AND ABOUT. THE LATE FOUNDER, ERNEST JONES IS IN

      THE WORLD GOLF TEACHERS HALL OF FAME. JONES WAS AMERICA'S 

      FOREMOST TEACHER FOR MORE THAN 35 YEARS. MY SPECIAL LINK TO

      JONES IN MY (ABOUT) STORY IS WHY I TEACH WITH PASSION. TODAY, 

      I CAN PROVE THERE ARE CRUCIAL MISTAKES ABOUT JONES INSTRUCTION.

      ERNEST SAID, "YOU MUST TEACH IT PURE." JONES REMARKABLE TEACHING

      RECORD PROVES HE WAS THE MOST SUCCESSFUL TEACHER IN GOLF. IN ONE

      15-YR. STRETCH JONES STUDENTS WON 7 US NATIONAL TITLES, AND 

       FINISHED SECOND 7 TIMES. EVERY GOLFER WANTS ONE FEEL, GUARANTEED

       BY NEWTON'S LAWS OF PHYSICS THAT WORKS FOR EVERY SHOT IN GOLF.

       MILLIONS STRUGGLE NEEDLESSLY!                                         

            INDISPUTABLE LAWS GUARANTEE GOOD SHOTS WITH ALL CLUBS

      MY BRILLIANT RESEARCH PHYSICS COUSIN ART SAID, "IT CAN'T BE ANYTHING

      ELSE WHAT DO THEY TEACH IN GOLF?" FOR MORE THAN A HALF-CENTURY I'VE

      SEEN THE SWINGING MOTION OF CLUBHEAD GIVE STUDENTS MORE SPEED,

      ACCURACY, CONSISTENCY, AND LOWER SCORES WITH LESS EFFORT. FROM 1968, 

      TENS OF THOUSANDS HAVE TRUSTED MY HANDS-ON AND VIDEO INSTRUCTION. 

      MY "GOLF ENLIGHTENMENT WITH ARNIE" CORPORATE TEACHING SHOW FOR 

      MAJOR US COMPANIES WAS PRAISED BY CEO'S. MY HOUR GOLF CHANNEL TV

      "ACADEMY LIVE" TEACHING SHOW AIRED NUMEROUS TIMES.

                                            NICK FALDO ON THE SWING

                                             (6 MAJORS, 40 PRO WINS)

      "IT'S A GOLF SWING, NOT A GOLF HIT. CENTRIFUGAL FORCE WILL

       RELEASE THE CLUB." WITH ALL CLUBS, ONLY A SWINGING MOTION  

       CREATES A FORCE CENTRIFUGAL IN NATURE. MOVE YOUR CLUBHEAD  

       WITH ANY OTHER MOTION (PUSH, JERK, GUIDE, ETC.) THE FORCE IS

       GONE, AND POOR SHOTS RESULT. THE LEGENDARY ERNEST JONES

       PUT IT WELL, "IT'S THE SWING, AND ONLY THAT, WHICH MAKES A 

       GOLFER." WITH A SWINGING MOTION YOU PLAY GOOD GOLF, WITHOUT

       IT YOU DON'T. IT'S THAT SIMPLE! 

                                         GARY PLAYER ON FUNDAMENTALS  

                                       (9 MAJORS, 160 WORLDWIDE WINS)     

      LEE TREVINO WON THE US OPEN WITH AN OPEN STANCE, GARY PLAYER

      WITH A CLOSED STANCE. PLAYER, WHO I WAS PAIRED WITH IN A PGA

      TOUR EVENT WAS CORRECT SAYING, "FOR EVERY FUNDAMENTAL IN

      GOLF, I'll SHOW YOU A SUPERSTAR WHO DOESN'T DO IT." THE ONE

      COMMON DENOMINATOR OF ALL GREAT PLAYERS IS THEY MOVE THEIR

      CLUBHEAD WITH A SWINGING MOTION. THE LESS THEY INTERFERE

      WITH THE MOTION THE BETTER THEY PLAY. MiLLIONS DON'T SWING

      THE CLUBHEAD, THEY JERK, PULL, GUIDE, PUSH, DRAG, LIFT, HAUL, ETC.

      THE CLUBHEAD. IT'S SCIENTIFICALLY IMPOSSIBLE TO STRIKE GOOD OR GREAT 

      SHOTS CONSISTENTLY WITHOUT A SWINGING MOTION.                                                                                                                                                                         

                            THE ROOT CAUSE OF GOOD AND GREAT GOLF!

            WHY SWINGING THE CLUBHEAD BY FEEL GIVES YOU MAXIMUM   

          DISTANCE, ACCURACY, CONSISTENCY, RHYTHM, TIMING, BALANCE  

      ONLY A SWINGING MOTION CREATES CENTRIFUGAL FORCE. THAT'S THE

      GREATEST FORCE FOR SPEED A HUMAN CAN CREATE. FOR ACCURACY &

      CONSISTENCY ONLY A SWINGING MOTION ACTS LIKE A PENDULUM. THE

      SWINGING PENDULUM IS THE ULTIMATE REPETITIVE MOTION. LIKE A

      CHILD'S SWINGING MOTION ON A SWING THE MOTION ALSO BRINGS YOUR

      CLUBFACE BACK TO IT'S STARTING POINT OR SQUARE OVER AND OVER.

      WATCH A CHILD'S SWINGING MOTION ON A SWING, AND YOU'll SEE  

      PERFECT RHYTHM, TIMING, AND BALANCE. 

.                    THE TRUE CAUSE OF SCOTTIE SCHEFFLER'S SUCCESS                   

      ANALYSTS ON TV SAY, "SCOTTIE ALWAYS KNOWS WHERE THE CLUBFACE

      IS." THEY'RE CORRECT, BUT THEY MISSED THE CAUSE. ONLY WITH A  

      SWINGING MOTION CAN YOU FEEL THE WEIGHT OF THE CLUBHEAD 

      THROUGHOUT THE SWING. THE TWO-FINGER DRILL I TEACH IN MY VIDEO

      PROVES THIS FACT. LAWS OF MOTION PROVE SCOTTIE SWINGS THE

      CLUBHEAD. WHAT HE LOOKS LIKE SWINGING (HIS ODD STYLE) IS

      MEANINGLESS. COPYING THE STYLE OF A CHAMPION IS WORTHLESS

      BECAUSE YOU CAN'T FEEL WHAT THEY FEEL.

                                                     TOM WATSON ON FEEL

                            (8 MAJOR WINS, iNCLUDING 5 BRITISH OPENS)

        "I LOST THE FEEL. THE FEEL ALWAYS COMES BACK; IT ALWAYS HAS

        AND ALWAYS WILL." I HAVE A SUPPORTIVE NOTE FROM TOM WITH

        A US RYDER CUP CAPTAIN HEADING. WATSON SWINGS THE CLUBHEAD.

        JUST BECAUSE FEEL CAN BE ELUSIVE DOESN'T MEAN IT'S WRONG. 

        IT'S A LAW! MY VIDEO SHOWS YOU HOW TO GET THE FEEL BACK.

                                                     *MOST IMPORTANT*

       .                   ALL SPORTS PLAYED WELL ARE PLAYED BY FEEL

                       THE FEEL YOU'RE AFTER IS CENTRIFUGAL IN NATURE

                       AND WORKS FOR ALL CLUBS AND SHOTS IN GOLF

      COMPUTERS CAN'T FEEL! AND ALL SPORTS PLAYED WELL ARE PLAYED

      BY FEEL. HISTORY PROVES MORE THAN 20 NATIONAL TITLES WERE

      WON, AND TENS OF THOUSANDS OF STUDENTS IMPROVED (MANY

      GREATLY) AFTER LEARNING TO SWING THE CLUBHEAD BY FEEL. ERNEST

      JONES SAID, "THE SIMPLER A THING IS THE MORE DEFINITE IT IS."

      TAUGHT PURE, ANY GOLFER CAN LEARN TO SWING THE CLUBHEAD BY

      BY FEEL. I'VE TAUGHT 70-YEAR OLD LADIES TO PLAY GOOD GOLF WHO

      NEVER PLAYED SPORTS. I'VE TAUGHT THE BLIND, AND THE PHYSICALLY

      AND MENTALLY CHALLENGED. MY ONE-LEGGED STUDENT SHOT 68 ON A

      TOUGH DESERT COURSE. LIKE A SPINING TOP THE FORCE KEPT HIM 

       BALANCED.

                                             JACK NICKLAUS ON THINKING

                                               (A RECORD 18 MAJOR WINS)

      "MY PROBLEM TODAY WAS THINKING TOO MUCH." SAID AFTER A RARE

      SCORE OVER 80.  

          ELIMINATING THE TWO GREATEST OBSTACLES FOR ALL GOLFERS

                               HOW TO SELF-CORRECT WITH ALL CLUBS

                                          BECOMING YOUR OWN COACH

      CONCENTRATING "ONLY" ON SWINGING THE CLUBHEAD BY FEEL

      ELIMINATES THE TWO GREATEST OBSTACLES FOR ALL GOLFERS. THE

      MIND AND EYES. YOUR MIND GETS YOU THINKING TOO MUCH. YOUR

      EYES SEE ALL THE HAZARDS ON THE COURSE. THE USBGA TOLD ME,

      "A BLIND GOLFER SCORED 74 FOR 18 HOLES. NOW WHEN YOU PLAY

      OR PRACTICE YOU'LL BE FEELING NOT THINKING OR ANALYZING. YOU'LL

      BE FEELING FOR A CLUBHEAD MOTION THAT WORKS FOR ALL SHOTS IN

      GOLF. THROUGH THE FEEL IN YOUR HANDS, YOU'LL GET INSTANT FEEL

      FEEDBACK WITH ALL CLUBS. YOU'LL FEEL WHEN YOU JERK, PUSH, PULL,

      GUIDE/STEER, ETC. OR SWING THE CLUBHEAD. YOU'LL BE ABLE TO SELF-

      CORRECT, BECOME YOUR OWN COACH, AND HAVE A LIFETIME OF GOOD

      SELF-CORRECTING INJURY FREE GOLF. 

                                           BOBBY JONES ENDORSEMENT 

      "PROBABLY THE MOST IMPORTANT AND USEFUL CONCEPT FOR THE

      GOLFER IS THAT OF SWINGING, EVER SWINGING AS OPPOSED TO

      FORCEFUL HITTING." "THE ONE IDEA FOR THE GOLFER TO ALWAYS KEEP

      IN MIND IS WHEN PLAYING A SHOT HIS JOB IS TO SWING THE

      CLUBHEAD."-- BOB JONES WON 13 MAJORS AND 44% OF THE MAJORS

      HE PLAYED IN. A GREATER PERCENTAGE THAN TIGER OR NICKLAUS. AT 

      AGE 28, JONES RETIRED FROM TOURNAMENT GOLF.

        THE MOST THOUGHT-PROVOKING TALK EVER GIVEN TO THE PGA OF

                        AMERICA (I HAVE A COPY OF THIS POWERFUL TALK)

      HISTORY SHOWS AT A PGA MEETING IN 1951, BOBBY JONES ENDORSED

      ERNEST JONES TALK TO THE NATIONAL PGA OF AMERICA AS A SIMPLER

      EFFECTIVE WAY TO TEACH AND PLAY. THE INCOMING PGA PRESIDENT

      SAID "IT'S TOO SIMPLE. WE WOULDN'T SELL ENOUGH LESSONS." YOU

      GIVE MORE LESSONS BECAUSE STUDENTS REALLY IMPROVE AND THE

      WORD SPREADS. A GOLF WRITER WROTE, "ERNEST JONES GAVE FIVE

      TIMES THE LESSONS OF OTHER PROS." WHEN MY BEST SELLING VIDEO

      (THE GOLF SWING MOTION) CAME OUT IN 1992, MY NATIONAL TWO-DAY

      GOLF SCHOOL IN FLORIDA FILLED FOR YEARS WITHOUT MARKETING.

      GOLFERS FLEW IN FROM ALL OVER AMERICA. SOME CAME FROM OTHER

      COUNTRIES. MILLIONS WANT A SIMPLER, SOUNDER, SAFER, AND SELF-

      CORRECTING WAY TO PLAY WITH A PROVEN TRACK RECORD. ERNEST

      PUT IT WELL ABOUT LESSONS, "YOU CAN ALWAYS LEARN MORE ABOUT

      WHAT IS RIGHT." 

     DATA AND TIGER PROVES WELL-INTENDED INSTRUCTION IS TOO HARD  

                        ENDING SKYROCKETING GOLF RELATED INJURIES                

                            SAM SNEAD - TIGER WOODS - PAUL AZINGER                          

        Most golfer's play poorly. Data shows only 55% break 100, and 26% break 90. The problem is mechanic instruction is too hard mentally and physically, creates the experimenting merry-go-round, and misses the root cause of good and great golf. All today's instruction is the same - just different twists on mechanics. Fundamental laws of motion prove body moves, positions, etc. etc. is not the answer. With all clubs, move your clubhead with a true swinging motion by feel and fundamental laws of motion guarantee your success. Only the clubhead strikes the ball! There are no good or great players without a swinging motion. I'ts scientifically impossible to play well without it. 

      After I qualified for a PGA tour event In the 70's, the late iconic Sam Snead (with a tied record 82 PGA tour wins) told me, "I play golf the simplest way I know how." You can't get simpler than one swing thought, one feel, guaranteed by laws of motion to work for all shots in golf. For maximum speed only a swinging motion creates the greatest force (centrifugal in nature) a human can create. The outward pull of the clubhead causes all your body parts to naturally follow the clubhead motion without strain. This ends the skyrocketing golf related injuries. For accuracy and consistency only a swinging motion acts like a pendulum. The swinging pendulum is the ultimate repetitive motion. Science also proves only a swinging motion creates perfect rhythm, timing, and balance.

         On the range (on TV) at a PGA tour event in Chicago, Tiger said, "This leads to that, that to this, this to that. etc. etc." A former US Ryder Cup captain, Paul Azinger said, "You find a fix that works, you exaggerate the fix and  need a new fix." Ernest Jones said, "Anything you can exaggerate is no good. You must understand motion." There is a much easier way to play and improve. Learn to swing the clubhead by feel for lower scores, and a lifetime of good injury free self-correcting golf.

                                  HOW TO BECOME YOUR OWN COACH 

                                             A POSITIVE WAY TO PLAY

        When you learn to swing the clubhead by feel, you'll instantly feel when you're not swinging. For maximum force, a force centrifugal in nature is the the greatest force a human can create.Swinging wrecking balls knock down tall buildings. Once you learn to concentrate ONLY on feeling the swinging motion of the clubhead with all clubs, you'll become your own coach. You'll feel instantly when you push, jerk, pull, guide/steer etc., or swing the clubhead. You'll be focusing only on what's right, not on what's wrong. A postive way to play. Mechanics are negative because what you're doing wrong can change. The swinging motion never changes. All that changes is the club you use.        

                                                               RESULTS

                                        ERNEST JONES - PHIL MICKELSON

              WHY THE PRINCIPLE IS NOT INSTRUCTIONS GOLD STANDARD 

         Phil Mickelson (winner of 45 PGA tour events and 6 majors) said,

                              "Teachers should teach like Ernest Jones ...".  

         From 1924, the World Golf Teachers Hall of Fame member Ernest Jones taughtt beginners, flight, club, and state champions. The winners of more than 20 national championships guarantee your success.

         Pete Boswick, who I taught, won 15 club championships at 3 different clubs, Seminole in Florida, Piping Rock, and The National GC on Long Island. Bob Feldman, who I taught, was the perennial club champion at the Engineers club on Long Island. For more proven results with all skill levels go to Testimonials. Because it's self-correcting, simple, and sound dramatic improvement for all skill levels is not uncommon. My students who don't deviate from what I teach have a lifetime of good KEEP IT SINPLE SELF-CORRECTING GOLF.

         History proves Ernest Jones was the most successful, controversial, misunderstood teacher in the history of golf. I can easily prove this fact with Jones prolific writings. Sadly, today the simplicity of Jones brilliant teaching is not understood and destroyed. I make that statement because my teacher the late Nick Martino spent from the age of 9 more than 35 yrs. with Jones. Nick was Jones confidant, and with Jones in his home when he passed on in 1965. Nick was proud of the 15 club champions he taught on Long Island. It was from Nick that I learned to teach the principle pure and uncorrupted like Nick and Ernest. 

          At a PGA meeting In 1950, the national US PGA was wrong thinking the principle was too simple to sell lessons. A golf writer wrote, "Ernest Jones gave 5 times the lessons of other pros." In the 90's, a former Jones student told me, "The pros on Long Island were jealous of Jones." Ernest said, "You can always learn more about what is right. You're so apt to get cause and effect confused." When my classic best selling "The Golf Swing Motion" DVD came out in 1992, my national golf school in Florida filled for years without marketing. When it's much simpler, backed by science, and works for all shots in golf the word spreads. Fast. Having just one swing thought, one feel, that always works for any shot in golf is the future of golf. It will grow the great game, end needless golf related injuries, and allow students to reach their true potential in the game they love. 

      "EFFECT IS INFORMATION. CAUSE IS KNOWLEDGE." WALTER RUSSELL 

                              (19TH CENTURY GENIUS IN MANY ARTS)                                                                                           

      Regardless of what you look like (style) or think, laws of motion dictate if you play good or great golf you're moving the clubhead with a swinging motion. The problem occurs when you don't no the cause of your success. This leads to the needless experimenting merry-go-round and frustration for all skill levels. Most tour pros, and countless average golfers go through this needless problem

          Worldwide, millions of golfers are searching for an easier way to play, practice, and self-correct, Fundamental laws of motion prove Golf's Amazing Clubhead Motion is your answer. Laws of motion are indisputable!

                                                  WHAT IS A TRUE SWING?

                                 YOUR AMAZING EYE-BRAIN COMBINATION.

                            THE LADIES' COLLEGE GOLF TEAM FROM TEXAS.

        I use the word "true" swing because millions of golfers think they're swinging even though the motion of the swing doesn't exist. They move the clubhead with jerking, pushing, pulling, guiding, and other wrong clubhead motions. From putter to driver, the wrong clubhead motion causes poor shots. Throughout history there have been many excellent golfers and tour pros with poor mechanics. They all move the clubhead with a swinging motion. It's what all great players do but can't explain. 

        Science proves the eye-brain combination programs the distance and direction instantly (10 milliseconds). I proved this fact to a college woman's golf team from Texas, who came for a lesson in Florida. The ladies were shocked that by just swinging the clubhead they made different length putts with their eyes closed. A brief look and the eye-brain combination programmed the distance and direction instantly. The USBGA told me, "A blind golfer scored 74 for 18 holes." Tiger practiced putting with his eyes closed. Closing your eyes deepens the feel your after. With all clubs, the less you interfere with the swinging motion of the clubhead the better your shot, the lower you score, and the more you'll enjoy the great game. The only real opponent you have in golf is you. Like the iconic Ernest Jones said, "Good golf is easy, and easy golf is good golf."                       

        SPENDING TIME WITH LEGENDS -- SAM SNEAD AND GARY PLAYER

                POSITIONS, HANDS, FUNDAMENTALS, SWING PLANE, ETC. 

        As a teaching pro in the 70s, I qualified for some PGA tour events. In the locker room was the iconic Sam Snead. The winner of a tied record 82 PGA tour events was correct when he told me, "You can have great positions and a lousy swing, lousy positions and a great swing." To that I'd add conscious body moves. When I asked Snead, "What starts and swings the club?" Snead laughed, held up his hands and said, "What do you think I hold the club with." When I told Snead I heard you have a natural swing he said, "A million balls later." Snead validated what I teach when he said, "All I ever worked on was rhythm." My simple demo in "The Golf Swing Motion" DVD you can purchase proves with all clubs only a true swinging motion creates rhythm (a recurring beat), and timing in golf.  

         At another PGA Tour event I qualified for I was paired with Gary Player. The iconic winner of 9 majors said, "For every fundamental in golf I'll show you a superstar who doesn't do it." 

         Recently, I heard a PGA tour announcer on TV say, " I don't know why he missed the shot, he was on plane and everything looked good." With a trained teaching eye (watching only the clubhead motion) I could see the clubhead wasn't swinging. The Shocking Instruction Myths demos in my new digital global instruction package I'm creating will be eye-opening. It will help create change from the complexity, confusion, and contradictions of well-intended mechanic instruction, to the simplicity of just swinging the clubhead through your own sense of feel. Good shots feel good! "You wont want to give it up because of the freedom it provides." That was the late three consecutive US national champion, Virginia Van Wie. I have a note from Virginia thanking me for carrying on what Ernest Jones called, "Helping the poor struggling souls." It must be taught 100% pure to work!

                                   GOLF'S ONE COMMON DENOMINATOR

                       WHAT ALL GREAT PLAYERS DO BUT CAN'T EXPLAIN

                                               THE TRUE SECRET TO GOLF

        Every golfer I've ever met would love to discover one swing thought, one feel, guaranteed by fundamental laws to work for all clubs and shots. Swinging the clubhead by feel is that one thing. A swinging motion is a very specific clubhead motion, with a specific feel, that any golfer can learn.

        To see a true swinging motion watch a child swinging on a swing. Watch the motion repeating it's path over and over, and the fastest point  always at the bottom. You can't see the great force (centrifugal in nature) and accuracy because it's so smooth and even to your eye. For maximum speed only a swinging motion creates centrifugal force (a false force). Move your clubhead with any other motion - push, jerk, guide, pull, lift, etc., and centrifugal force and maximum distance is gone. Swinging wrecking balls knock down tall buildings. Some tour pro examples are Louie Oosthuizen, Fred Couples, Ernie Els, and Annika Sorenstam. Els, who won 4 majors said, "My swing is one smooth motion without a beginning or end." The golf swing is one continuous motion that can't be taken apart. Nobody draws a circle in parts and then tries to put all the parts together.  A swinging motion is present in the clubhead of all great players

                                    BOBBY JONES ENDORSEMENT QUOTE      

       "The one idea for the golfer to keep always in his mind is that when playing a shot, his job is to swing the clubhead. If he does that hitting the ball will take care of itself." Golf's greatest player won 13 majors and retired at age 28. Jones won 44% of the majors he played in. A higher percentage of major wins than Tiger Woods or Jack Nicklaus. 

                     THE LAWS OF FORCE -- THE LAW OF THE PENDULUM

         JACK NICKLAUS ON DISTANCE, JOHNNY MILLER'S HOT STREAK,      

                    MOE NORMAN, BRANDT SNEDEKER ON PUTTING

            HOW TO GET MORE DISTANCE - ACCURACY - CONSISTENCY

        For distance and speed science proves only a swinging motion creates the greatest force (centrifugal in nature) that a human can create. In the Olympics the shot-putter pushes a 16 lb. weight 70 ft. The hammer-thrower swings a 16 lb. weight 280 ft. With all clubs the less you interfere with the swinging motion the greater your speed! After Morikawa won the Memorial the iconic Jack Nicklaus said, "He swings the club to get his distance." When any golfer asks, "How can I get more distance?" I tell them, learn to swing the clubhead by feel. All sports played well are played by feel. 

        For accuracy and consistency science proves only a swinging motion acts like a pendulum. The swinging pendulum is the ultimate repetitive motion. No wonder, Johnny Miller during one of the greatest hot streaks in the history of golf told a leading golf magazine, "I swing the club like a pendulum." In 1974 Miller won 8 PGA tour events. In 1975 he won a PGA tour event in the desert by 14 shots. Golf's most accurate ball striker was the Canadian autistic savant Moe Norman. The man nicknamed Pipeline said, "I swing the club like a pendulum, the club can't get off line even if it wanted to." I watched Moe and Hogan play live. Moe was more accurate and more consistant than Hogan.                          

        The former 2012 FedEx cup winner Brandt Snedeker who was one of the PGA tours best putters for years said, "Feel the putter head swinging." Swing the weight of putter head and with some practice any golfer can putt well.                          

                      THE TRUTH ABOUT RHYTHM, TIMING, AND BALANCE        

                           SAM SNEAD ON RHYTHM -- TIGER ON BALANCE

             WHAT ELIMINATES FAT SHOTS, THIN SHOTS, DECELERATING?

         For perfect rhythm imagine a child's swinging motion on a swing. You can count to the recurring beat (rhythm) through a small arc like putting, or a large arc like driving. When the iconic Sam Snead told me, "All I ever worked on was rhythm," unknowingly Snead was working on swinging the clubhead by feel. It's what all great players do but can't explain.

         For perfect timing, the child's swinging motion on a swing is always accelerating at the bottom of the arc, (where the club and ball make contact). With a swinging motion you won't hit fat shots, thin shots, or decelerate. Your clubface will always come back to it's starting point or square. It's a law! From all kinds of positions trick shot artists prove this fact.

        A spinning top stays balanced because of the force. When you swing the clubhead the force keeps you balanced. My one-legged student Steve Fangio (with a great attitude) was an inspiration at golf events. Steve drove 270 yds., and shot 68 on a tough desert course in Arizona. The iconic Tiger Woods said, "My swing keeps me balanced. For all shots, when you hit a poor shot it's easier to correct the clubhead motion than body moves and positions.

                                                SWINGING VS. MECHANICS                                                                                                                                                                                                                                                                              

          1.  Moves, positions, etc. can easily be exaggerated leading to new 

               fixes. The swinging motion never changes. Only the club changes. 

          2.  Mechanics are negative. What you do wrong can change. Creating 

               a swinging motion is positive. The motion never changes. All that

               changes is the club you use. Ph.D. Psychologists who love how I 

               teach call it, "Errorless Learning." I call it a positive way to play.

          3.  Doing 9 different trouble shots for Golf Magazine I proved it's rare to

               need adjustments. Striking good shots, the swinging motion always

               brought the clubface back to its starting point or square. It's a law!

               After a great show where I taught in Michigan, the late trick shot

               artist Paul Hahn Jr. told me, "I use the same feel for all my shots." 

          4.  Take your range game to the course - When you feel the clubhead

                swinging on the green or range, you'll be able to take that feel to

                the course. On the course you'll have two simple drills to get the

                feel back if you lose it

                           SELF-CORRECT FOR ALL CLUBS AND SHOTS IN GOLF

           5.  Once you learn the feel of a swinging motion, you'll get instant feel

                feedback with all clubs and shots. You become your own coach! 

                               WHY GOLF INJURIES ARE SKYROCKETING 

                                                        TIGER WOODS  

        One study showed 70% amateurs and 90% pros will have a golf related injury. Mechanics aren't natural. When you do something not natural to your anatomy, and repeat it over and over, you're a strain or injury waiting to happen. The modern style of creating the swing is a prime example. Tiger

fired four well-known, well-intended mechanic teachers. One stated, "I may have added to Tiger's physical problems." Another that "I may not know what's right, but I know what's wrong." Nobody's at fault because mechanics is all teachers are taught and know. The legendary Ernest Jones said, "You must understand motion." There is a much safer, sounder, simpler, self-correcting way to play with more than a century of success. Fundamental laws of motion don't lie.       

                             WHY GOLF RELATED INJURIES ARE NEEDLESS

            WHY SWINGING THE CLUBHEAD IS THE SAFEAST WAY TO PLAY

                                                       JACK NICKLAUS

        With a swinging motion all body parts naturally follow the clubhead motion without strain. The outward pull of the weight of the clubhead (caused by centrifugall force) automatically creates body turn, weight shift, swing plane, delayed release, balance, follow-through, rhythm, timing, balance, distance, accuracy, and consistency. For proof watch my 2-minute YouTube video, and it's simply explained in The Golf Swing Motion video. The legendary Jack Nicklaus told a struggling OSU mens golf team player to "swing the weight of the clubhead." Great advice from the winner of a record 18 majors.               

                         ALL SPORTS PLAYED WELL ARE PLAYED BY FEEL

                                                COMPUTERS CAN'T FEEL

           Ask NBA superstar Steph Curry how he makes 3-point baskets from downtown. Steph feels it in his hands and fingers. He doesn't analyze body moves or positions. With 8 major wins, the iconic Tom Watson said, "The better my feel, the better I play. It's that simple." I couldn't agree more! Tom wrote me a nice supportive note with a U.S. Ryder Cup captain heading.

        WHEN MY STUDENTS STRIKE GOOD SHOTS FOUR THINGS HAPPEN

                      1.   They know the specific feel that works for all shots in golf.

                      2.  They know how to get that feel.

                      3.  They know how to practice the feel indoors and on the range.

                      4.  They know how to get the feel back when elusive.

                         MORE THAN A CENTURY OF SUCCESS, 1924-2026

          THE MOST THOUGHT PROVOKING TALK EVER GIVEN TO THE PGA 

                                                   THE FUTURE OF GOLF

         Because of his remarkable teaching record (teaching all skill levels to swing the clubhead), in 1950, the scholarly one-legged Ernest Jones was invited to be the main speaker at the PGA annual meeting. In one 15-year stretch, 7 Jones' students won the US National Championship and 7 finished 2nd. For 40 years Jones was America's foremost teacher. He helped tens of thousands of recreational golfers score lower, and made good golf much simpler mentally and physically. Jones gave all students one swing thought, one feel, guaranteed by basic laws to work for all clubs and shots in golf. 

         At the meeting the iconic Bobby Jones told the PGA what they need is

a simple effective way to teach and play, and that Ernest Jones gave an excellent talk.

        The incoming PGA President Horton Smith stated, "it's too simple, we won't sell enough lessons." A golf writer wrote, "Jones gave five times the lessons of other pros." You give more lessons because when golfers really improve and it feels good they tell others. Ironically, Smith, a two-time Masters winner took lessons from the genius Ernest Jones.

         When Jones was invited to be the principle speaker to the golf writers of America he told them they were printing rubbish for 50 years. His talk won over many writers. Because of the simplicity, during the Jones era many writers and teachers thought golf instruction should be standardized to the principle Jones taught. 

         My late teacher Nick Martino was proud of the 15 club champions he created on Long Island. It was from Nick that I learned the principle pure and uncorrupted the way Jones taught him. Nick spent 35 years with Jones. He called Ernest "The Master." The brilliant Jones is the only teacher in The World Golf Teachers Hall of Fame who taught no mechanics. Jones called mechanics, "A long circuitous route to good golf." The basic laws, simplicity, and common sense behind the principle I teach is the future of golf. Only the clubhead strikes the ball, and with all clubs, the less you interfere with the swinging motion of the clubhead the better you play. Period.  

          A golf writer wrote, "Ernest Jones never lost an argument about the golf swing." You can't argue against common sense and Newton's and Galileo's laws. Jones told a NYC newspaper reporter, "There are no golf tips. There are fundamental laws that govern the motion of the club." I'd add, and those laws are present only when you swing the clubhead. Jones said, "How many things can you think of at once?"

                         VALIDATION FROM MY COUSIN THE PHYSICIST

                          THE ROOT CAUSE OF GOOD AND GREAT GOLF

                                            JACK NICKLAUS ON MOTION         

        At the University of Colorado, I explained the simplicity of what I teach to my brilliant research physicist cousin Art, and the four doctoral students he was helping. None played golf. They all said, "It can't be anything else. What do they teach in golf?" My response was, "They dissect the swing (which is a specific clubhead motion) into body parts, moves, positions, etc. and expect golfers to put the pieces together and play well." The iconic Jack Nicklaus remarked that like baseball, tennis, (and other sports) golf is a motion. The question is what motion. The swinging motion must be made with the clubhead (not the handle), because only the clubhead strikes the ball.

        Watching a child swinging on a swing, nobody can call anything but that specific motion a swing. Fundamental laws prove the swinging motion will always be the root cause of good and great golf. The less you interfere with the swinging motion the better you play. Period! Any golfer who learns to swing the clubhead by feel will have a lifetime of good, self-correcting, injury free golf.

     ARNIE'S 1992 CLASSIC BEST SELLING "THE GOLF SWING MOTION" VIDEO

                                             Order in Lessons and Shop

One student said, "It's a great relief to have one swing thought and one feel that works."

Included are rare film clips and remarks from Bobby Jones, Sam Snead, Jack Nicklaus, and Johnny Miller.                                    

        "After watching The Golf Swing Motion DVD I was warming up on the

        range at a Champion Tour event. I had Jack Nicklaus on one side, Arnie

        Palmer on the other side. They both stopped to watch. I never hit the

        ball better in my life." Rocky Thompson -- Champion Tour winner

You will join the tens of thousands of golfers who play better, and enjoy the mental and physical freedom of a true swing. Many of the documented Testimonials are from golfers who bought the video. You'll have one swing thought, one feel, guaranteed by laws of motion to work for all shots. You'll learn how to get the feel of a swinging motion, self-correct, practice indoors and on the range, and how to use it for all shots on the course. Any golfer can learn to swing the clubhead by feel. I've taught 70 year old ladies, the blind, and the physically challenged to play good self-correcting golf.

           $39.95  -- Free shipping only in U.S. Rate varies to other countries.  

                                      HANDS-ON INSTRUCTION WORKS!                  

          For a lesson with Arnie email swingmotion@gmail.com and leave your email or phone for a return call.

           THANK YOU! FOR COMING TO MY WEBSITE. I HOPE IT HELPED. 

                                        THE VERY BEST ALWAYS, ARNIE   

          A GLOBAL INVESTMENT OPPORTUNITY WITH PREVIOUS SUCCESS

      I'm creating a new revolutionary digital instruction package -- to be sold

      on the Golf Channel, Web, etc., and globally translated into 5 languages.

      Contact swingmotion@gmail.com for a business proposal. For proof the

      simplicity and freedom of swinging the clubhead works for all shots in

      golf, I'll gladly teach any investor(s).

Copyright 2026, Arnold Frankel. All rights reserved. The information on this website is the intellectual properity of Arnold Frankel and cannot be transmitted, reproduced, or used in any form without his written consent.